About Us - Discover Our Story and Mission

 About Us

At Life in Loops, we believe the most beautiful things in life are made slowly, thoughtfully, and with love stitched into every step. This little yarn studio began with a simple idea: that colour and creativity can bring people together — and that handmade pieces hold memories in a way store-bought things never could.

We are a small Australian family business, running on early mornings, dye-splattered aprons, sentimental patterns, and the deep joy of watching makers all over the country bring our yarn to life. Every skein that leaves our studio has been mixed, dyed, twisted, and labelled by hand — not rushed, not mass-produced, but created the way things used to be: carefully, intentionally, and with meaning.

Our yarns carry stories.
Some remind you of childhood summers.
Some feel like your grandmother’s hands guiding you through your first stitches.
Some whisper comfort on long nights spent crocheting just one more row.

We build our collections with heart. Whether it’s a birthstone colourway that marks a special month, a sentimental blanket design inspired by family memories, or a make-along that lets you share a year of creativity with other makers — everything we create is built around connection. To each other. To traditions. To the quiet joy of making something that will be treasured for years.

Behind the scenes, it’s still just us — a family dreaming, planning, laughing, dyeing, testing patterns, packing parcels, and celebrating every order like it’s the very first one. And when you shop with us, you’re not just buying yarn. You’re joining a community rooted in warmth, kindness, and the belief that handmade pieces carry a little bit of the maker’s soul.

Thank you for supporting our family, our craft, and the stories we share through colour.
We’re so glad you’re here.
Let’s create something meaningful together.